🍋 Netflix's Genius Content Play

Hey, sweet welcome to Squeez Growth.

Your favourite Lemon Guy is back!

COMING IN HOT

• 💡 Netflix's Genius Content Play

• 📈 MEME Marketing is taking over

• 🔗 Useful Links and Tools

So let’s squeeze the day:

🍋 Squeezed resources of the week

• Use Anti-Goals to Stop Doing What You Hate.

• 10 Lessons Selling $10M of Digital Products.

• The $1M marketing secret of ShipFast. Steal this $123k/mo business’s marketing strategy today.

• The next generation of media companies won’t behave like media companies.

• Extreme brainstorming questions to trigger new, better ideas.

• How I Built 5,660 Backlinks in 30 Days.

• TrustPilot deliberately allows fake reviews.

• Our findings of the day: Best designed website.

FRESHLY SQUEEZED

💡 Netflix's Genius Content Play

Netflix’s content strategy is pure genius and something every brand, big or small, should take note of.

Their approach to multiplying their presence with a variety of Instagram accounts is a brilliant way to boost impressions without breaking the bank.

By segmenting their accounts by country, genre, and medium, they’ve mastered the art of targeted engagement.

The beauty of it all?

Many of the videos are just the same videos being repurposed on their legion of accounts.

The biggest companies in the world (Netflix, Coke, Disney, etc) also multiply their accounts, so hopefully, this can strengthen your conviction to try this strategy as well

Here’s how you can replicate it:

• Start by repurposing content for Reels, YouTube Shorts, and TikTok.

• Keep exploring until you find a viral series—a video you can keep creating.

• Once you know what people want to see, you can manage multiple accounts with confidence.

📈 MEME Marketing is taking over

During the 2024 Olympics, the Air Pistol event gave rise to a new meme that quickly went viral.

Most brands are now using Guerilla Meme Marketing to insert themselves into the ongoing trendy (Olympic) conversation.

• Guerilla Marketing involves using novel, surprising, and unconventional interactions to promote a product or service.

• Meme marketing, on the other hand, leverages popular internet images to achieve the same goal.

When combined, these strategies form Guerilla Meme Marketing—a powerful blend of creative promotion and the viral appeal of memes.

🍋 Good Lemons

1/ How many customers you will need to achieve $100k/year revenue.

2/ The 80/20 Principle applies to everything.

3/ Nothing is original. Almost everything is copy aka inspiration from something.

4/ Study the world. Get inspired from different things. Sometimes great ideas comes from STRANGE places.

5/ And last but not the least. Here’s what’s going on AI.

How repositioning a product allows you to 8x its price

Pricing isn't just about crunching numbers or showing ROI—it’s about how you position your product and the value customers see in it. So, let’s dive into how you can reposition your product to charge more—way more—for the same thing.

Scenario 1: The Cost-Saving Pitch

You’ve created a fantastic marketing tool called DoubleDown that doubles the efficiency of AdWords campaigns. Here’s what it does:

• Same results, half the spend: Imagine getting the same number of conversions, quality leads, and overall impact, but for half the cost. Sounds like a marketer's dream, right?

• Pricing strategy: You might think, "Okay, I can charge 25% of the customer’s savings." That’s a solid, fair deal.

Here’s how that looks in action:

• Customer spends $40,000/month on AdWords: With DoubleDown, they save $20,000.

• You charge $5,000/month: The customer still pockets $15,000 in savings, and everyone’s happy.

Scenario 2: The Growth-Driven Pitch

But wait—what if you could charge eight times as much?

Here’s how:

Marketers don’t just want to save money—they’re chasing growth. Whether it’s through brand awareness, events, or direct ads, it all boils down to one thing: Growth.

Here’s why growth is more valuable than savings:

• Cost-saving report: The CMO says, “We saved 20% on costs this year.”

• The CEO’s response: “Great! How do we use those savings to grow faster?”

• Growth-driven report: The CMO says, “We grew by 20% this year, even though it cost us 20% more.”

• The CEO’s response: (Cue happy dance) “Amazing! The extra revenue more than covers the extra cost. How do we do this again next year?”

The Takeaway

Businesses will always value growth over cost-saving. So, let’s tweak your pitch:

• Current scenario: Your customer gets 200 quality leads per month for their $40,000 spend.

• With DoubleDown: They can now generate 400 leads at the same $200 per lead cost.

• New pitch: The customer was fine spending $40,000 for 200 leads, so they’ll gladly spend $80,000 for 400 leads. The key is to focus on driving more growth, not just saving money.

Final Thoughts

So, next time you’re tempted to pitch your product as a way to “save time,” “save money,” or “be more efficient”... pause.

• Instead: Focus on how your product creates value in the way your customer already measures it.

• New approach: Position your product as the perfect tool to help them achieve their goals—whether that’s growth, impact, or something else they value most.

Simple, right?

🛠️ Zesty Tools

AI-first sales tools across different categories:

1. B2B databases > e.g. Ocean.io

2. No-code prospecting > e.g. Clay

3. CRMs > e.g. folk

4. Power dialers> e.g. Orum

5. Video prospecting > e.g. Sendspark

6. AI account research > e.g. Persana

That’s all for today, folks. See you next time. The Zest is yet to come.

PS: Lemon guy 🍋